Revisiting destination competitiveness through chaos theory: The butterfly competitiveness model

The second decade of this century has been characterized by a particular emphasis on the significance safety and security in human life general tourist decision-making particular. This study is therefore timely overview impacts COVID-19 pandemic various parts travel tourism industry across globe. Specifically, revisits subject destination competitiveness introducing possible new actors paradigms through concepts chaos theory butterfly effect. proposes model, called to capture edge industry, effects COVID-19, cosmology, bifurcation events behaviors, health safety-driven self-organization for competitiveness. It also clarifies role governments authorities as strange attractors self-organization.